GustavoCanzian

Project & Operations Leader who turns strategy into execution — partnering with CEOs, founders and leadership teams to build, scale and deliver what matters.

Project & Operations Strategy, Marketing & Growth Executive Leadership Partner

About me

Strategy.
Operations.
Communication.

My work sits at the intersection of strategy, operations and communication.

For 10+ years I have worked from Brazil with global teams — from The New York Times to tech startups — leading cross-functional projects, building operations from the ground up and driving growth through content and marketing. Today I run Operations at TB Sports, an athlete management agency, working side by side with the CEO and leadership team.

I bring a creative background (film, advertising, video production) into the way I lead: clear narratives, tight execution, and teams that know exactly where they're going.

Industries

Sports
Technology & Web3
Media
Marketing & Advertising
EdTech
Cinema

Worked with

Startups
Global companies
Remote teams
Agencies
C-level & founders

Based in

Brazil — working across BR, US, EU & Asia time zones

Languages

Portuguese (native)
English (fluent)
Spanish (intermediate)

Core areas

From strategy
to execution

Project Leadership

Leading cross-functional projects from planning to execution with strategic alignment.

Strategy & Operations

Building scalable operations through processes, governance and operational excellence.

Growth & Marketing

Driving growth through product marketing, content strategy and multi-channel campaigns.

Client & Stakeholder Relations

Building trusted relationships with clients, partners and stakeholders through strategic collaboration.

Creative Production

Creating impactful content across film, advertising and digital media — 400+ videos produced.

Executive partner

I work directly with executive leadership to translate corporate priorities into actionable roadmaps, routines, and results that keep the company aligned.

Top achievements

Numbers that
tell the story

25+partnerships managed in a single portfolio

12person team overseen

0 → 1Operations department built from scratch

5countries where I led projects

20+global learning programs managed

15+product launches supported

US$1MMin annual revenue driven

US$350Ksingle deal closed

6MMpage views and 2.2MM visitors in the first month of a website channel launch I led

400+videos produced

Worked directly with CEOs, founders and executive leadershipLed cross-functional teams across Marketing, Product, Design, Sales and Operations

Selected work

Cases

A few projects where strategy, operations and communication came together.

Operations Manager · Athlete Management · Brazil

TB Sports

Building the Operations function of a fast-growing athlete management agency — from zero — as a direct partner to the CEO and leadership team.

OperationsGovernanceSOPsNotionAutomationCross-functional

Scope & deliverables

01Mapped 75 business opportunities
02Systems architecture & access management
03Process design & SOPs
04Project and priority tracking
05Operational automations
06Leadership routines & reporting

Marketing Manager · Web3 Software & Product · US / China

COZ &
Neon Wallet

Led the always-on marketing strategy for Neon Wallet, a self-custodial crypto wallet — content, campaigns, product launches, tutorials, newsletters and community across the Web3 ecosystem. Managed the content calendar, wrote performance-driven copy and coordinated across product, design and partners.

Product marketingContent strategyAlways-on campaignsProduct launchesBlog postsCase studiesNewslettersTutorials & release notesEvent marketingCommunity management

Marketing Manager · Retail & E-commerce · Brazil

Apothek
Cocktails & Co.

Ran marketing for a craft bottled-cocktail brand: brand campaigns, product launches, e-commerce promotions, collabs and content — from Negroni, to cocktail packs, and themed collections.

Results (YoY)

10+
products launched

5×
e-commerce sales

+18%
average order value

6
people managed

+20%
Instagram followers

GrowthE-commerceProduct launchesMulti-channel campaignsCollabsPR & NewsletterPhoto & video

Marketing Project Manager · Staffing Solutions · US

PowerToFly

Led marketing projects and defined the video identity of PowerUp, PowerToFly's learning platform — running remote shoots in 6+ countries and managing 20+ global learning programs with a fully distributed team.

Managed20+global learning programs

E-learningVideo identityContent strategyRemote productionProject managementAsana · G Suite

Account Executive · Content Licensing · US

The New
York Times

From Sales & Marketing intern to Account Executive in print/digital content licensing — selling and syndicating New York Times editorial content to media outlets across Brazil: daily newspapers and their weekend supplements, news portals, magazines, etc. Deals ranged from recurring contracts and one-off feature rights to full co-branded news channels built — US$1MM in annual revenue.

25+partnerships managed in a single portfolio

6MMMSN Brazil channel — page views in the 1st month

Content licensingAccount managementB2B salesContract negotiationRevenue growthMedia & publishing

EdTech Manager · Brazil / China

Linkd Academy

Launched a Web3 e-learning platform end to end (Aug 2022 – Apr 2023): user research, defining the learning UX, choosing the content formats and producing the curriculum — all the way to launch.

EdTechLearning UXCurriculum design

Filmmaker & Video Editor · Spain / Brazil

Domestika

Creative learning content for Domestika as part of the Creative Services team — filming and editing courses, campaigns and brand pieces for a global creative learning platform.

FilmmakingVideo editingCreative production

Creative background

Made in
production

Before leading operations, I spent years on sets and in edit suites — ads, documentaries, branded content, corporate films and e-learning. It taught me to plan backwards from the deliverable, run a crew, and tell a story people actually follow.

Advertising

Documentary

Branded content

Corporate

E-learning

Cinema

My experience

Timeline

Working from Brazil — 2009 → today

20262009

Operations

Operations ManagerTB SportsAthlete Management 🇧🇷

Brand & Growth

Account ExecutiveCalifornia AgencyAdvertising 🇧🇷

Marketing ManagerCOZ, IncWeb3 Software & Product 🇺🇸🇨🇳

Marketing Project ManagerPowerToFlyStaffing Solutions 🇺🇸

Marketing ManagerApothek Cocktails & Co.Retail & E-commerce 🇧🇷

Video Production

EdTech ManagerLinkd AcademyBlockchain Education 🇧🇷🇨🇳

Filmmaker & Video EditorDomestikaCreative Learning Platform 🇪🇸

Freelance Video ProfessionalMuda FilmesFilm, TV & Online Media 🇧🇷

Content Sales

Account ExecutiveThe New York TimesPrint/Digital Content Licensing 🇺🇸

Sales & Marketing InternThe New York TimesContent Licensing 🇺🇸

What my managers say

In their words

I had the pleasure of working with Gustavo on key initiatives at COZ — product launches, trade events, and a website redesign. His excellence showed in every deliverable, and he easily earned trust for larger projects. Calm, adaptable, and solution-driven, Gustavo is a real asset in fast-paced Web3 teams. Our collaboration brought results I'm proud of.

Daniel FioravanteMarketing Director, COZ

I worked with Gustavo on launching an e-learning platform from Aug 2022 to Apr 2023. He led MVP planning, content strategy, and production with outstanding project management. He juggles complex tasks with ease, brings fresh ideas, and applies them effectively. A true team player, he's hands-on, proactive, and always delivers.

Mara GatesContent Director

Working with Gustavo has been a privilege. He excels in Project Management, E-learning, and Video Production, with strong skills in tools like Asana and G Suite. Gustavo helped define PowerUp's video identity and led remote shoots in 6+ countries. Detail-oriented, innovative, and highly reliable, he consistently delivers results.

Sofia GuevaraVideo Producer, PowerToFly

Get in touch

Let's work( together )

[email protected] LinkedIn @gustavo.canzian